I lived in Tokyo for three years, speak Japanese, and built a brand from zero in Vienna. Now I help Japanese companies enter Germany, Austria and Switzerland — with real cultural understanding, not a translated brochure.
I spent three years living in Tokyo — first doing academic research, then working inside a Japanese automotive company, helping shape internal processes from the inside. I speak Japanese, and I understand how business, trust and communication work in Japan.
Back in Vienna, I founded Tokyo Boom — a Japanese-vegan restaurant concept built completely from scratch. It made it into Falstaff, Rolling Pin, Gault&Millau, Falter, Die Presse — and even the front page of Heute. Not because of a huge budget, but because the idea was different enough to speak for itself. That's the same instinct I now bring to your brand.
I'm not just fluent in the language — I've lived in Germany, Switzerland and Austria and know how each market thinks, decides and buys.
German-speaking audiences are skeptical of anything that feels like a translated pitch. I help your brand feel local, not imported.
Storytelling and social content built for how European audiences actually engage — not a copy-paste of your Japanese campaign.
We'll find the right format for your goals and budget — from a single strategic project to long-term, on-the-ground partnership in the DACH region.
Market entry positioning.
Localized, not just translated.
Platforms your audience actually uses.
Freelance or ongoing collaboration.
Freelance projects and long-term partnerships both welcome — let's find the right fit for your market entry.
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