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🩺 Health & Social Services
"People need trust – even online."
In this industry, one thing matters above all: credibility. Whether you're a doctor, a care provider, or offering support for parents – no marketing gimmick will work here. I'll help you build trust online without making sensitive topics seem overly emotional or sterile.
Between diagnostics and the baby lounge, I experienced how important the balance between information, emotion and professionalism is.
Typical challenges:
Communicate expert knowledge in an engaging and understandable way
Visibility without sensationalist advertising
Transferring offline trust online
Lack of internal time and know-how for content
Solutions:
Professional & approachable social branding
Situation-appropriate language for patients and caregivers
Content strategies with substance and sensitivity
Support without extra effort for your team
💡 Technology & Innovation
"Making complex things simply visible."
Tech industries like software development, solar technology, or hardware often struggle to package their innovations in a way that resonates with their target audience. I translate complexity into tangible communication – visual, understandable, and professional.
Typical challenges:
High level of expertise, little storytelling
B2B communication is often too technical.
Difficult access to a broader target audience
Visibility despite long decision-making processes
Solutions:
Clearly structured brand message
A message that appeals to both decision-makers AND users.
Visual branding with a high-tech flair
Campaigns that build trust instead of overwhelming
🍽️ Gastronomy & lifestyle
"Experience. Feel. Come back."
I come from the restaurant industry myself – as the founder of an entertainment restaurant, I know firsthand: social media can bring in customers – but it can also shatter expectations. That's why I don't just show the "pretty picture," but develop concepts that deliver on-site what's promised online.
The same applies to scent marketing, hotels, or lifestyle products: it's all about atmosphere, authenticity, and experience.
Typical challenges:
Glossy content without any recognition value
The offline experience doesn't match the online presence.
Limited resources for professional communication
Fluctuating reach and no regular customer base
Solutions:
Content that shows emotion AND reality
Storytelling that builds trust
Real-time coverage of events & activities
Sustainable building of a loyal customer community
💼 Consulting & Services
"Value instead of advertising."
Whether law firm or agency – many service companies have a strong offering, but lack effective communication with their target audience. The fear of social media is often significant – yet it holds so much potential for positioning and long-term customer loyalty.
I bring order, structure and strategy to your public image – so that you don't shout, but are heard.
Typical challenges:
Technically strong, but digitally invisible
Inhibitions about self-promotion
Lack of communication strategy
No time for content production
Solutions:
Positioning with clarity and character
Industry-compliant, yet modern language
Realistic time and resource management
Visibility without self-promotion
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