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Why regionality plays a role at boomup
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My work is international – but my roots are clearly regionally anchored. Germany, Austria, and Switzerland are not just places on my CV, but formative locations where I have lived, worked, and made a difference.
Each region brings its own dynamic – from the direct communication in southern Germany to the cosmopolitan clarity of Switzerland to the cultural depth of Vienna.
I've worked with clients in all three countries – and learned that communication, branding, and strategy work a little differently everywhere. If you really want to reach your target audience, you have to sense those subtle differences – and that's exactly what I can do.
As a trained geographer, I think in terms of interconnectedness: economics, ecology, and social issues always play a role in my strategic work. I understand markets not just as spaces of numbers – but as living spaces, with people, values, and stories.
I think across borders, work individually, and combine regional identity with international ambition.
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Lake Constance connects three countries – just as I connect industries, worlds, and ideas. This region symbolizes what I love: diversity, connection, and genuine togetherness.
Germany: Born in Konstanz – overlooking Lake Constance, characterized by clear language and structure.
Southern Germany taught me to think economically , to act precisely , and to communicate in a down-to-earth manner .
My clients from Germany appreciate my clarity , reliability , and ability to mediate between regional craftsmanship and digital strategy.
Schweiz: Aufgewachsen direkt an der Grenze zu Kreuzlingen, hat die Schweiz für mich immer Weite bedeutet. Ob als Kind beim Wandern, auf der Piste oder auch immer wieder am Züricher Flughafen – die Schweiz ist für mich schon immer das Tor zur Welt. Für mich steht sie für Präzision, Qualität und internationale Offenheit. Die Balance aus Natur, gesellschaftlichem Miteinander und dem Innovationsgeist macht mir bei der Arbeit mit Schweizer Kund:innen besonders Freude.
Ich bringe Schweizer Ansprüche mit Kreativität und Tempo zusammen – und schaffe damit echten Mehrwert!
Austria : For over ten years Vienna has been my home – a city where history meets the present.
Here I not only founded my company, but also learned how much good corporate communication needs attitude, style and regional roots .
Vienna is one of the world's most livable cities for good reason – and that's reflected in its branding: those who work here develop communication with character . A blend of humor and strategy, of classic style and a clear edge.
In my work, I combine tradition and time-tested methods with new media and a broad perspective. If you can't work creatively in Vienna – where can you?
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